In conversation with our new CEO

The CIEHF is very pleased to announce the appointment of our new CEO, Noorzaman Rashid. We sat him in the hot-seat to hear about his exciting plans for the Institute and how he got to where he is today.

What was the path you took to get to where you are today?

I studied three-dimensional design at university and as a postgraduate focused my studies around operational research and production management. I was asked to write a book on Performance Management by Longmans which set me on a trajectory as a management consultant working across the public and private sector. My expertise was in cultural change and business transformation. The largest assignment was leading the redesign and reconstruction of public services across the Western Cape in South Africa.cOver the past 15 years, I have worked with a significant number of professional and membership bodies. In 2017, I stepped down as the Master of the Livery Company for Management Consultants. No surprise that my background made me a strong candidate for the CEO role at CIEHF.

What have been the biggest challenges you’ve had to overcome in your career?

For me, it has been my age. When I was 27, I found myself in the position of Assistant Chief Executive in an organisation with a turnover of £1billion plus and 30,000 staff. It took some time before people realised, I really could do the job at my age!

Why did you want to be CEO of the CIEHF?

The science and discipline involved in ergonomics and human factors is evolving rapidly with technological developments. I want to ensure that our profession is central to integrated design to improve life, wellbeing and performance.

What do you feel is the biggest opportunity for our Institute right now?

As a science and discipline, people in every sector can and should utilise what we do more effectively and at the beginning of design processes to help them improve people-focused solutions. 

What goals do you have for the Institute?

My ambition is to help promote our brand and reputation as the voice and home for people who work in ergonomics and human factors in the UK and internationally. I’d like to see more collaboration with similar bodies to improve our reach, and most of all I'd like to build a vibrant and engaged membership.

What more can members do in their role to help achieve this?

Members of the Institute can help in many ways to make us the pre-eminent organisation for our discipline by promoting what we do as widely as possible within and outside of the community. Most of all I'd love to see members taking advantage of the many activities and events we deliver.

What interests do you have out of work?

I have many interests outside of work that keep me busy. I'm building a library and currently have 10,000 volumes. I love fine art and I enjoy painting. My favourite sport is F1 race strategy and rugby union. I'm writing a cookery book and teach cookery for fun! In recent years, I've been involved with the National Youth Orchestra GB and English Touring Opera Company. Currently, I chair East African Playgrounds a charity that builds sustainable play areas in areas of deprivation.